12 Must-See Link In Bio Examples For 2025

Instagram has over 2 billion monthly active users (MAUs), and yet every profile only gets 1 clickable bio link. You’ve got to make the most of that bio link, so for inspiration, we’ve put together this article with 12 must-see link in bio examples from across Instagram. 

Instagram Bio Links, TL;DR:

• Instagram profiles are limited to one clickable bio link, making it a crucial jumping point into your products or services 

• The best bio link strategies go beyond simply encouraging people to click a link, and actually help to create genuine community experiences with video-first interactions

• Success comes from combining multiple content types, clear CTAs, video content, and opportunities for audience members to connect with yourself and each other

• Tools like Linktree offer basic multi-link functionality. However, custom landing pages and video-first community platforms like Swarm provide deeper engagement.

That single link has become prime real estate for creators, coaches, and influencers looking to drive traffic, build communities, and convert followers into customers. The challenge is about making that one link work as hard as possible.

In this article, you'll find 12 proven approaches (with examples for inspiration), including but not limited to multi-hub landing pages, direct-to-community links, storytelling pages, product showcases, and mission-driven calls-to-action. 

Let’s dive in 👇

Why Your Link In Bio Strategy Matters More Than Ever

Instagram's algorithm prioritizes engagement and authentic connections. People — especially younger and older generations who are becoming tired of social media as it currently is — are increasingly seeking genuine, face-to-face interactions even in digital spaces.

This powerful shift toward authentic community building makes your Instagram bio link strategy crucial. It's no longer enough to simply drop in a website address and hope for the best.

More successful creators and brands are using their bio links to create seamless experiences that mirror real-world interactions. These people and businesses are building communities where members can connect through both live and asynchronous video. This helps them to foster relationships that feel genuinely personal.

Below are 12 examples of different types of successful Instagram bios 👇

#1 The Linktree Approach

Example: @donnahaymagazine, a very popular Australian chef and author, uses a link-in-bio tool to showcase her books, dozens of recipes, and newsletter subscription. It’s a perfect way to drive a natural interest in what she does into fans being loyal followers and customers. 

Why it works: This approach gives followers multiple pathways to engage with your content ecosystem.

Best for: Content creators with diverse offerings, influencers with multiple revenue streams, or businesses with various product lines.

#2 The Direct-to-Community Strategy

Example: @yoga_with_kassandra (with 170K followers) links directly to her video-first community platform where members can access live classes, participate in challenges, and connect through asynchronous video check-ins.

Why it works: It creates immediate access to deeper engagement opportunities beyond surface-level social media interactions.

Best for: Coaches, fitness instructors, small business owner educators, and anyone building a membership-based community.

This authentic approach recognizes that today's users want more than passive content consumption. They're seeking interactive experiences where they can participate, contribute, and build genuine relationships with both creators and fellow community members.

#3 A Storytelling Landing Page

Example: @minimalistbaker, a very popular chef (creator of “Simple recipes that make you feel GOOD. 10 ingredients or less, 1 bowl, or <30 minutes”), creates a custom landing page that tells her brand story through video, then guides visitors to recipes, courses, and community discussions.

Why it works: Video storytelling creates emotional connections that go beyond what purely static text can do. 

Best for: Personal brands, mission-driven businesses, or creators who want to establish deeper connections before asking for conversions.

#4 A Product Showcase Hub

Example: @glossier, a popular skincare brand, uses Instagram Shopping integration combined with a custom bio link that showcases new products. Other important links include customer reviews via video testimonials, and behind-the-scenes content.

Why it works: Carefully combines retail with community, showing products in action while establishing and building more social proof. 

Best for: eCommerce brands, product-based businesses, and creators selling physical goods (via Shopify, Etsy, Amazon, eBay, etc.).

#5 An Event-Focused Link

Example: @tedtalks (TED Talks), with 8.2 million followers, cross-promotes their content by rotating their bio link to highlight upcoming events, speaker spotlights through video content, and community discussions around each talk's themes.

Why it works: It creates urgency and exclusivity. At the same time, this builds anticipation through video previews, which then encourages community engagement.

Best for: Event organizers (like music events, etc.), conference speakers, workshop leaders, and seasonal businesses.

Ready to transform your Instagram bio link strategy? Consider platforms that prioritize authentic video interactions and community building, like Swarm, which helps creators build engaging communities through both live and asynchronous video connections.

#7 Create an Educational Resource Center

Example: @Natgeo (National Geographic) creates a bio link hub featuring documentaries, educational videos, conservation projects, and a community forum where nature enthusiasts share their own expedition videos.

Why it works: It positions the brand as the authority while creating opportunities for user-generated content (UGC) and community building.

Best for: Educational brands, nonprofits, thought leaders, or expertise-based businesses, including coaches.

Educational content performs exceptionally well when it includes interactive elements like community discussions, video Q&As, and peer-to-peer learning opportunities across other social media platforms.

#7 A Social Proof Strategy

Example: @Airbnb showcases guest stories through video testimonials, destination highlights, and a community platform where hosts and guests can connect and share experiences.

Why it works: Video testimonials and community stories build trust more effectively than written reviews alone.

Social proof becomes even more powerful when it includes video elements and community interaction. This allows potential customers to see and hear from real users in authentic settings.

Best for: Service-based businesses and professionals, like coaches, for example. This is useful because community-led growth is a powerful tool for community engagement and asynchronous coaching. 

Pro tip for coaches just getting started with asynchronous coaching: Read our 5-step guide on this to help you launch this service. 

#8 Multimedia Portfolio

Example: @annemariehamantphotography (AnneMarie Hamant, aka the Philadelphia Family Photographer) uses her bio link to showcase recent work, behind-the-scenes videos, and client testimonials. She uses Instagram to show her wonderful family photography work and win new clients. 

Why it works: It demonstrates her creative skills and is a great way for people to visually see what photos of their family could look like. 

Best for: Creative professionals, freelancers, artists, or anyone showcasing visual work. Portfolio links are most effective when they’re more than just displays of visual work. 

#9 Seasonal Retail Campaigns

Example: @starbucks regularly updates their social media profile and bio link to reflect current campaigns, and seasonal offerings (Pumpkin Spice season is around the corner!). They also do customer video stories, and community challenges around new products.

Why it works: It keeps content fresh and relevant while encouraging user participation and community engagement. Social media is also helping Starbucks drive customers back into stores as the new CEO attempts to turn things around. 

Best for: Brands and coaches with seasonal offerings, campaign-driven marketing, or businesses that regularly launch new products.

Seasonal campaigns work best when they include interactive elements like video challenges, community discussions, and opportunities for customers to share their own content.

#10 A Collaboration Hub

Example: @spotify creates bio link pages featuring playlist collaborations, and artist spotlights through video content. They’re also really into using community spaces where music lovers can discover and discuss new artists. 

Why it works: A clever use of artist partnerships while creating opportunities for community discovery and engagement.

Best for: Brands that frequently collaborate, platforms connecting creators, or businesses in partnership-heavy sectors like music, TV, film, and other types of content creators. 

Collaboration hubs excel when they include video content that showcases authentic relationships and community spaces where audiences from different partnerships can interact.

#11 Take Fans Behind-the-Scenes

Example: @wework shares behind-the-scenes content from different locations, member spotlights through video interviews, and community forums where members can connect across locations.

Why it works: It humanizes the brand while creating connections between community members. A smart social strategy is helping WeWork to recover from its difficult road from a $47 billion valuation to bankruptcy and back to being a healthy, growing business again. 

Best for: Brands with physical locations, service-based businesses, or those wanting to showcase authentic company culture and the people behind the brand.

Behind-the-scenes content is most engaging when it includes opportunities for two-way interaction and community building among your audience.

#12 A Mission-Driven Call-to-Action

Example: @charity_water uses their bio link to share impact stories through video, donation opportunities, and a community platform where supporters can connect with beneficiaries and each other.

Charity Water, like many other organizations and people, also links to other social media accounts in their bio, and that’s also a successful approach. 

Why it works: It combines storytelling with action, creating emotional connections that drive both engagement and conversions.

Best for: Nonprofits, mission-driven businesses, or brands with a strong social or environmental impact strategy. 

Mission-driven links are most effective when they create opportunities for supporters to connect not just with the cause, but with each other through video sharing and community engagement.

Tools and Platforms for Multiple Links in Instagram Bio

While Instagram limits you to one link, several tools can help you maximize that real estate:

Linktree and similar services: These create simple landing pages with multiple clickable options. They're easy to set up but offer limited customization and community-building features.

Custom landing pages: Building your own landing page gives you complete control over the experience and can include video content, community access, and advanced analytics. 

However, even with AI coding tools and drag-and-drop editors, this can take some time. Not ideal if you just want a platform up and running to support your social media strategy. 

Video-first community platforms: Platforms like Swarm focus on creating engaging experiences through face-to-face interactions, combining the functionality of link-in-bio tools with robust community features.

The key is choosing a solution that not only organizes your links but also creates opportunities for meaningful engagement and relationship building.

Ready to transform your Instagram bio link strategy? Consider platforms that prioritize authentic video interactions and community building, like Swarm, which helps creators build engaging communities through both live and asynchronous video connections.

6 Best Practices for Link In Bio Success

Whether you use your Instagram as a business, coach, consultant, digital creator, or influencer, there are clear, tried-and-tested best practices that work for everyone. No matter how many followers you’ve got. 

It’s also important to remember that your bio link is a reflection of your follower numbers and overall account engagement. One drives the other. So, if your content is doing well, then more people will click through that all-important bio link. 

Here are some simple best practices for Instagram bio links: 

1. Keep it simple: While you want to offer multiple options, avoid overwhelming visitors with too many choices. Focus on no more than 3 to 5 key actions you want people to take, and this includes the use of Linktree and similar tools. 

2. Use clear Call-to-Actions (CTAs): Make it obvious what you want visitors to do. Use action words like "Watch," "Join," "Discover," or "Connect."

3. Include video content and a visually appealing background image. Video content significantly increases engagement and conversion rates, so use video backgrounds, testimonials, or community features.

4. Update regularly: Keep your bio link fresh by rotating content, highlighting new offerings, or featuring seasonal campaigns.

5. Mobile optimization: Since most Instagram users are on mobile, ensure your landing experience works perfectly on smartphones.

6. Track performance: Use analytics to understand which links perform best and adjust your strategy accordingly.

Instagram Bio Links Key Takeaways 

An Instagram bio link is one of the most valuable pieces of digital real estate you or your company owns. The 12 examples and strategies outlined in this article show how leading creators and brands are maximizing this site opportunity to build genuine communities and drive meaningful engagement.

There are numerous routes to success you can take, including: 

• Organizing multiple links so that fans or customers don’t need to search around for the most crucial pieces of information they need. 

• Creating experiences that foster real connections between you and your audience

• Video-first approaches that prioritize face-to-face style interactions

All of these are proving most effective at building engaged, loyal communities of fans that drive long-term success.

Ready to transform your Instagram bio link strategy? Consider platforms that prioritize authentic video interactions and community building, like Swarm, which helps creators build engaging communities through both live and asynchronous video connections.